Auro

Company Portrait

AURO, is a consistent pioneer in ecological natural paints, wood care products and cleaning products. Our colours, varnishes, glazes, oils, waxes and cleaning and care products – all made from natural raw materials – are high-performing and unique in their combination of quality and ecological commitment.

Supervisory Board: Professor Dr. Arnim von Gleich (Chairman of the Supervisory Board), Thomas Lange, Dr.-Ing. Jan Fischer

Executive Board: Edwin Hribek

1983 – Foundation

as a GmbH; converted into a public limited company in 1998

Production site: Braunschweig, Germany

Milestones in AURO's Company History

  • 2024

    Winner of the German Sustainability Award 2025 — AURO wins in the Corporate category, in the Paints & Coatings segment.
  • 2023

    New production hall — Built to meet the enormous success of the COLOURS FOR LIFE line and professional lime paint. Production capacity scaled up significantly.
  • 2022

    Launch of COLOURS FOR LIFE Wood Stains with ecological pastes — machine tintable.
  • 2019

    Introduction of our Ecolith lime paints for interiors and facades.
  • 2017

    AURO becomes the first paint manufacturer to develop a machine tinting system for wall paints using consistently ecological pastes.
  • 2015

    AURO product development advances into new areas of technical performance with state-of-the-art biogenic binders.
  • 2014

    30 years of tradition and innovation. AURO relaunches the "classic edition" line. Classic paint raw materials and their stories.
  • 2012

    From 2012, major investments in personnel in R&D, Shipping & Logistics, and Domestic & International Sales.
  • 2009

    New sales building and renovation of the administration building, with Shop & Showroom integration as a forward-looking investment.
  • 2008

    Launch of the professional lime product range. Mineral paints for mold prevention. AURO quickly gains market share and expands the range.
  • 2007

    Launch of the "Brilliant Solutions" cleaning and care range. Ecological-technical specialty cleaners for all household applications.
  • 2006

    AURO Wood Stain Aqua No. 160-84 wins test in Germany's most well-known consumer magazine Stiftung Warentest.
  • 2004

    Introduction of a new label concept with revised product classification for all product areas.
  • 2001

    Complete solvent-free AURO product range — Lacquers, Stains, Waxes and Oils — now on the market.
  • 1999

    Environmental Award from the international environmental foundation "Friends of the Earth".
  • 1998

    Launch of the R&D project "Solvent-Free Natural Paints" with DBU funding.
  • 1994

    AURO receives the B.A.U.M. Environmental Award.
  • 1992

    WWF/Capital: Dr. Hermann Fischer named "Eco-Manager of the Year".
  • 1990

    Re-introduction of the laundry and cleaning products range (AURO brand AWALAN).
  • 1989

    First product test: AURO Wall Paint — Stiftung Warentest rating "good".
  • 1983

    Founding of AURO Pflanzenchemie GmbH in Braunschweig (from 1998: AG).